THE EDROSE WAY
From First Idea.
From First Idea.
To Final Frame.
Every Edrose project follows a structured production process designed to keep ideas clear, collaboration simple and delivery on track—from the first conversation to the final asset.
Sketch
Styleframe
Animation
Final Frame
Trusted by Brands & Creative Teams
From Brief to Delivery
A Clear, Proven Process
One Process. Built Around Your Project.
01
Discovery
We understand your business, audience, message, platform requirements and desired outcome.
02
Script
Create a clear message that connects, communicates and converts.
03
Storyboard
Plan every scene before production begins.
04
Design
Create custom illustrations, assets and visual development.
05
Animation
Bring every scene to life beautifully.
06
Delivery
Prepare every required format for your platforms.
Our Production Philosophy
The Edrose Way.
More Than a Process
Great production isn't only about what happens between brief and delivery. It's about how we think, communicate and make decisions throughout the journey.
01
Understand
Before We Create
We start with the purpose behind the project—not simply the requested deliverable. We understand the audience, message and outcome before deciding how it should look.
02
Clarity
Before Complexity
Whether we're explaining software, visualising a product or building a campaign, every creative decision should make the idea easier to understand.
03
Build
Together
We don't disappear into production and return with a finished video. Clients are involved at meaningful milestones so decisions happen at the right time.
04
Create for
Where It Lives
We think beyond the master animation—considering platforms, formats, audiences and how the work will actually be used.
Strategy guides the idea. Craft brings it to life. Process keeps everything moving.
Think Clearly.
Create Purposefully.
Deliver Beautifully.
Built-In Approvals
A Smoother, More Efficient Process
Clear Milestones. Fewer Surprises.
Brief
Script
Storyboard
Styleframes
Animation
Final Delivery
Major creative decisions are reviewed at defined stages, helping us catch changes early and keep production moving efficiently.
Approve Before Production
Key creative direction is agreed before major animation work begins.
Structured Feedback
Feedback is collected at defined milestones rather than randomly throughout production.
Clear Next Steps
You always know what stage the project is in and what happens next.
What the Process Actually Looks Like
See More Examples
From Rough Idea to Finished Frame.
Built to Adapt
Different Projects. Different Pipelines.
The Process Changes With the Work.
2D Animation
Concept Script Storyboard Design Rigging Animation Compositing Delivery
3D Animation
Concept Storyboard Modeling Texturing Rigging Animation Lighting Rendering
Motion Design
Brief Visual Direction Styleframes Motion Sound Delivery
Commercial / Campaign
Strategy Concept Production Master Asset Adaptations Campaign Delivery
Built to Adapt
Stronger Work. Together.
You're Part of the Process.
Regular Updates
Clear communication throughout production.
Centralised Feedback
Reviews and revisions stay organised.
Dedicated Contact
One clear point of communication throughout the project.
Getting Started
Let's Make It Happen
Starting Is Simple.
Tell Us About the Project
Your idea, objective, audience or brief.
Share What You Have
Brand guidelines, scripts, references or existing assets.
We Build the Production Plan
Recommended scope, approach, timeline and deliverables.
Production Begins
Once everything is approved, we move into production.
Review Without the Chaos
Feedback Built Into Production.
Creative Direction
Initial concept, approach and visual direction.
Storyboard
Story, pacing and key scenes.
Visual Development
Designs, styleframes and asset creation.
Animation
Animation, lighting, compositing and sound.
Ready for Delivery
Final review and sign-off.
One Project. Every Screen.
Delivered Wherever
Delivered Wherever
Your Audience Is.
16:9
YouTube / Presentations
9:16
TikTok / Reels / Shorts
1:1
Social Media
6–15 sec
Ad Cutdowns
4K
High-Resolution Master
Transparent
Alpha Assets
Source Files
When included in scope
Need Us Inside Your Existing Workflow?
We Can Work Your Way Too.
For agencies, studios and internal creative teams, Edrose can integrate into an existing production pipeline rather than replacing it.
Explore Outsourcing
Frequently Asked Questions
View All FAQs
Process FAQ.
How long does an animation project take?
Production timing depends on the length, animation style,
complexity, number of assets, review requirements and final
deliverables. A clear schedule is agreed before production begins.
How many revision rounds are included?
Revision rounds depend on the scope of the project. Feedback
is normally organised around defined milestones so changes
happen at the right stage of production.
When do I see the first visuals?
Visuals are introduced during the storyboard, styleframe
or visual-development stage depending on the type of project
and production pipeline.
Can you work with an existing script or storyboard?
Yes. We can begin from an existing script, storyboard,
concept, brand system or other production materials supplied
by your team.
Can you work within our brand guidelines?
Yes. Existing brand guidelines, visual systems, colour palettes,
typography, tone and asset rules can be incorporated into
the production process.
What happens if the project scope changes?
If the scope changes materially, we review the new requirements
with you and agree any impact on production, timeline,
responsibilities or budget before continuing.
Can you handle multiple deliverable formats?
Yes. Projects can be prepared for different platforms,
aspect ratios, resolutions and campaign requirements when
those deliverables are included in the agreed scope.
Do you provide source files?
Source files can be delivered when they are included in the
agreed production scope and delivery requirements.
Can you work with our internal creative team?
Yes. Edrose can collaborate with internal creative teams,
agencies, producers, designers and other production partners.
How do we get started?
Send us your brief, idea or production requirement. We review
the project, clarify the scope and recommend the most suitable
production approach and next steps.
Ideas.
Animation.
Real Impact.